Democratic Senatorial Campaign Committee Releases “Morph” Ad

  by  |  October 15th, 2008  |  Published in All, Blog

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Images From DSCC Ad

Images From DSCC Ad

Jeremy Bailenson, the Stanford researcher featured in our story “Vote For You!,” just pointed this youtube video out to me.

He says it’s the first political ad he has seen that uses subtle morphing.

We are not in any way saying the ad is unethical, nor do we mean to support any candidate over another. But it does seem to be a landmark in the use of this kind of technology.

For more on how morphing and voting interact, check out “Vote For You!”


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  1. fluidfilm says:

    October 16th, 2008 at 8:40 am (#)

    Wow, the ad is pretty creepy. It's also almost subliminal – I mean, it's obvious what's happening, but they don't point out the gimmick by saying something snarky like, “notice the resemblance?” The morph just unfolds over the first 5-10 seconds. I think if it were any more subtle, it could be considered manipulating the truth. I'd be curious to know if the Sununu campaign raised any ethics objections.

  2. rypitch says:

    October 16th, 2008 at 12:31 pm (#)

    Real creepy. This is an obvious attempt to slander. Morphing-what have we come too?

  3. Bob says:

    October 16th, 2008 at 1:21 pm (#)

    The Democrat playbook is designed to portray Reps. as evil, stupid or both. That's their playbook and they endlessly work it on all Rep candidates. If they already have one in the bag like W, they will use that to portray another candidate in the same modality. Given that, this is not a gimmick but part of the playbook. The playbook is unethical in itself because it is not about issues but demonizing the person i.e. he is as stupid and evil as W. If anything, this is simply an expansion of the playbook.

  4. 85200000 says:

    January 3rd, 2015 at 9:21 pm (#)

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